Home Services
Expert tips and strategies for home service businesses to improve local SEO and attract more customers in your area.
Articles in Home Services
Local SEO for roofers: the leak, the claim and the deductible
How a roofing company gets found and chosen on Google, from leak, storm-claim and replacement pages to the deductible, adjuster and financing rules in three states.
California: the CSLB license number in every ad, site and truck
CSLB advertising guidelines, read from the statute: where California contractors must print the license number, what an ad may not claim, and what a miss costs.
How to sell HVAC maintenance agreements with one page
Build the plan page that sells HVAC maintenance agreements: two seasonal visits, what Lennox, Trane and Carrier warranties say, your price and the renewal terms.
Can I put the EPA Lead-Safe logo on my painting website?
Who may show the EPA Lead-Safe Certified Firm logo, why its firm number must stay legible, and what a painting contractor's website may say before certification.
Does your moving company website need your USDOT number?
The federal rule that puts "U.S. DOT No." on every mover's website and listing, the Ready to Move link, broker rules, and what Texas and California add.
Call tracking for plumbers: which calls came from your website?
What Google's call counts really measure, the free way to learn where each plumbing call came from, and how to add tracking numbers without hurting your listing.
Local SEO for HVAC companies: booked before the weather turns
HVAC is bought three ways, a breakdown, a replacement quote and a maintenance plan, each in its own season. The pages that win each one, and the EPA and state rules.
Texas: what plumbing, HVAC and electrical ads must show
Three Texas boards put your license number on the website, truck, bid and invoice, each in its own words. The exact rules for plumbers, HVAC and electricians.
Florida: what a contractor's website and ads must show
Florida law puts your license number in every offer, bid and ad, regardless of medium. Where it goes on your website, trucks, profile and quotes.
Local SEO for plumbers: the complete guide
What actually moves a plumbing company in Google's local results: the profile, which service pages to build first, reviews, the license rule, a 90-day plan.
Service pages for NYC plumbers: what the city changes
What New York's Construction Codes, Local Law 152 and a pre-war building stock change about the service pages a NYC plumbing company builds.