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Case study: how one electrician doubled his leads in 90 days

A solo electrician in a competitive market with no marketing budget. Here's the exact steps he took to go from 8 to 19 leads per week using local SEO alone.

leads.

James runs a one-man electrical business in a city with 40+ licensed electricians. In 90 days, he went from struggling to get 8 leads a week to consistently booking 19. Here's exactly what he did.

Weeks 1–4: Foundation

The first month was entirely about fixing what was broken. James's Google Business Profile was unclaimed, his website had no city pages, and he had only 6 reviews — all from 2 years ago.

  • Claimed and fully optimised GBP with 15 photos
  • Added 3 city-specific service pages to his website
  • Reached out to 20 past customers for reviews — got 12 new ones

Weeks 5–12: Momentum

With the foundation in place, LocalBiz published weekly posts to his GBP and sent review requests after every completed job. By week 12, he had 34 reviews and ranked in the local pack for 6 keywords.

“I used to spend 2 hours a week on marketing with nothing to show for it. Now the system does it and my phone rings more than it ever has.”— James K., JK Electrical Services

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Case study: how one electrician doubled his leads in 90 days